Keywords: Protection motivation theory
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 169–176.
Published: 17 April 2024
... that individuals acted as the Protection Motivation Theory and the Planned–Protection–Motivation model would predict. Those fearful of the pandemic generally chose not to travel, likely believing – as they were told to believe – that travel was dangerous and unwise (Litvin and Guttentag, 2023). Further, it would...

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