...Praveen Srivastava; Shelly Srivastava; Niraj Mishra Purpose The paper aims to illuminate the relationship between attitude toward the hotel’s website (e-servicescape) and purchase intention. It proposes modeling the dimension of the hotel’s website, its impact on building attitude toward...

...Shadi Bahattab; Shiang-Lih Chen McCain; Jeffrey Lolli Purpose The purpose of this study is to investigate whether customers perceive current cruise ship safety measures provided as meeting a sense of security and their influence on purchase intention. Three types of potential risks associated...

... of this decision in terms of corporate brand image, brand loyalty, negative word of mouth (NWOM) and purchase intention. Design/methodology/approach Data were collected through a quasi-experimental research design and was analysed through a t-test. Findings This study hypothesises that the use...

... and structural equation modeling. Findings The results indicate a significant influence of dimensions (information, motivation, health behavior skills) on hotel customers’ preventive behavior regarding purchase intention of cleaning and disinfection service. The optimal price of this service is 20...