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Keywords: Push motivation
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (1): 82–99.
Published: 21 December 2023
... travel among female executives in India. Quantitative research methodology was applied based on 892 online responses to a questionnaire. Principal component analysis was applied to identify the underlying dimensions of push motivational items. Findings The findings disclose five-factor dimensions...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 321–334.
Published: 06 July 2023
... concerns about geographic location, political stability and financial budget as pull factors and education as the push factor than experienced students. Education, as a high-level human need and push motivational factor, becomes less important for experienced students. Originality/value A large number...

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