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Keywords: Risk-taking propensity
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Journal Articles
Mohammad Alimohammadirokni, Natalia Velikova, Robert Paul Jones, Tunmin (Catherine) Jai, Jessica (Jingxue) Yuan
Consumer Behavior in Tourism and Hospitality (2025) 20 (4): 565–582.
Published: 12 August 2025
... on online reviews, visitor involvement and risk-taking propensity tested as moderators. Design/methodology/approach Data were collected from 703 US participants via an online survey with an embedded experiment, randomly assigning participants to view firm-generated or user-generated winery photos...
