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Keywords: Self-representation
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Journal Articles
AI avatars and co-creation in the metaverse
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 131–147.
Published: 10 January 2025
... as primary data and also incorporated secondary data sourced from comments on a YouTube video related to avatars. Findings Based on data triangulation, the extracted themes dealt with four key areas: (1) avatars’ relational encounters in hospitality, (2) avatars’ realism, (3) self-representation and self...
