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Keywords: Service duration
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 497–509.
Published: 09 December 2025
...Ellen Eun Kyoo Kim; Min Choi; Jungmin (Jamie) Seo Purpose This study aims to examine how service duration impacts hotel guests’ price perceptions. It challenges the traditional fixed-rate hotel pricing model in light of increasingly flexible travel behaviors. Design/methodology/approach...
