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Keywords: Service-dominant logic
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (1): 55–69.
Published: 28 November 2023
... value creation–delivery–customer incorporation processes to provide additional value (Madanaguli et al., 2021). According to service-dominant logic (SDL) (Vargo et al., 2020), co-creating stakeholders, such as customers, come together to generate value and exchange their knowledge...
Includes: Supplementary data
