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1-2 of 2
Keywords: Social media engagement
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–14.
Published: 17 July 2026
...Khalil Ahmad; Bhuvanesh Kumar Sharma Purpose This study aims to investigate whether social media engagement can enhance trust and commitment among budget hotel customers, ultimately increasing their intention to rebook. In addition, this study explores the mediating roles of trust and commitment...
Journal Articles
Consumer Behavior in Tourism and Hospitality 1–18.
Published: 01 April 2026
...Payal S. Kapoor Purpose The purpose of this study is to examine how destination sustainability communication ( DSC ), message frames (positive or negative) and travelers’ emotions affect social media engagement ( SME ) and visit intentions. This study also investigates the moderating role...
