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Keywords: Soft adventure activities
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 230–243.
Published: 22 September 2025
... them to two conditions: soft condition with images of destinations featuring soft adventure activities; and hard condition with images of destinations featuring hard adventure activities. Respondents were asked to evaluate their self-congruence, attitude and intention to visit destinations with images...
