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Keywords: Spain
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Journal Articles
Is tourist accommodation homogeneous? An analysis of the adults-only category through a three-step approach
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 284–296.
Published: 29 March 2024
... Segmentation Latent class cluster Spain Segmentation is an essential marketing instrument. It is based on the knowledge that customer preferences are heterogeneous (Franke and Piller, 2004) and that the segmentation process creates more homogeneous groups. Thus, segmentation divides the potential...
Journal Articles
Pet tourism: motivations and assessment in the destinations
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 335–350.
Published: 14 July 2023
... families to travel with their pets in Spain are analysed. Design/methodology/approach The methodology used in this research consisted of carrying out fieldwork based on surveys of 1,696 dog owners in Spain. The data analysis was carried out using a Partial Least Squares methodology (PLS-SEM) to test...
