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Keywords: Stakeholders perception
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–19.
Published: 08 June 2026
... to invest in new tools. Originality/value This study significantly contributes to bridging the knowledge gap regarding the application of VR in tourism as a marketing tool, providing relevant insights to market players. By exploring stakeholders’ perceptions, this study offers an in-depth qualitative...
