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Keywords: Storytelling
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–16.
Published: 22 September 2026
...José Antonio Larco; Romina Viñas; Kunpeng Li; Amir Gharehgozli Purpose This study aims to investigate how integrating storytelling into tourism guide services influences customers’ positive word-of-mouth ( PWOM ). It also examines whether storytelling shapes how customers integrate episode...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (1): 107–126.
Published: 24 February 2022
...Christiana Tercia; Thorsten Teichert; Dini Anggraeni Sirad; Krishnamurti Murniadi Purpose This study aims to tap into the storytelling’s effects of evoking personal and historical memories and their emotions on travelers’ intention to visit dark tourism sites. Design/methodology/approach...
