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Keywords: Structural route
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–17.
Published: 26 December 2025
... and personal meaning derived from social exchanges (Zhang et al., 2020 ; Wiyata et al., 2025). These emotionally engaging experiences often lead to stronger platform loyalty and word of mouth advocacy (Wang et al., 2023). Structural route Experiential route Social trust...
