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Keywords: Supporting resources
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Journal Articles
Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 211–231.
Published: 28 January 2022
... performed using WarpPLS software. Findings Interestingly, the findings indicate that rural tourism destinations in Sarawak derive competitive advantage from factors that are closely associated with urban destinations (i.e. created and supporting resources), whereas rural-related factors (i.e. inherited...
