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Keywords: Sustainable tourism
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Journal Articles
Destination sustainability communication: the role of hope and shame in social media engagement and visit intentions
Available to Purchase
Consumer Behavior in Tourism and Hospitality 1–18.
Published: 01 April 2026
... for DMOs, whereas negative DSC is more impactful for greenfluencers. Originality/value These findings provide new insights for destination marketers on how to effectively communicate sustainability efforts and persuade tourists to embrace sustainable tourism. Corresponding author Payal S...
Journal Articles
Rethinking host-guest dynamics: reflexivity in Chinese outbound tourism behavior in Chiang Mai, Thailand
Available to Purchase
Consumer Behavior in Tourism and Hospitality 1–16.
Published: 15 January 2026
..., this study aims to provide new insights into the role of reflexivity in shaping tourist behaviors and host-guest dynamics, with implications for sustainable tourism practices and cross-cultural engagement. From 2013–2024, Chiang Mai emerged as one of Thailand’s most popular destinations for Chinese...
Journal Articles
Shaping sustainable tourism: how minimalism and citizenship behavior influence tourists’ proenvironmental behavior
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 590–603.
Published: 03 October 2024
...A.K. Fazeen Rasheed; Janarthanan Balakrishnan Purpose This study aims to examine the roles of minimalist and citizenship behaviors in influencing sustainable tourism practices. It further examined the role of moral credit as a mediating factor in these relationships. Additionally, this research...
