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Keywords: Switching intention
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 617–632.
Published: 29 October 2024
...Ahmed Magdy; Hamada Gamal Hassan Purpose This study aims to analyse the antecedents and consequences of consumer participation behaviour in the hotel industry. It investigates how citizenship behaviour influences the link between participation and switching intention. It also investigates hotel...
