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Keywords: Technology
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Journal Articles
The role of technology in tourist guiding: future career, service quality, marketing and tourist experiences
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 57–74.
Published: 11 December 2024
...Faruk Seyitoğlu; Ozan Atsız; Meral Akyuz Purpose This study aims to investigate the perceptions of tourist guides in Türkiye regarding the role of technology in the tourist guiding profession. Design/methodology/approach This research adopted an exploratory qualitative case study approach...
Journal Articles
Customer experience management in themed amusement parks: the impact of safety measures on the physical, social and digital servicescape of Gardaland Park
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 386–406.
Published: 02 May 2023
...’ knowledge, this is the first study to address the effects of safety measures on the servicescape and CEM in themed amusement parks after the COVID-19 pandemic. Technology Customer experience Servicescape Safety measures Digitalization The forced social distancing and mandatory home...
