...Harriman Samuel Saragih Purpose The aim of this study is to ascertain the fundamental characteristics that influence the theme park experience during the period following the pandemic, using the experiencescape framework. Design/methodology/approach To obtain electronic word-of-mouth data...

... on brand loyalty and evaluate the role of different theme park color schemes in influencing these relationships. Design/methodology/approach The study modeled the proposed relationships by analyzing data from an online survey using partial least squares structural equation modeling. Respondents were...