... the theoretical fragmentation in the literature by examining the integration of the Theory of Planned Behaviour and the Norm Activation Model. It evaluates the effectiveness of the Rational, Normative and Contextual (RNC-PEB) model, as a more comprehensive and predictive framework for understanding tourists’ high...

...Septi Fahmi Choirisa; Dwi Suhartanto; I Wayan Edi Arsawan Purpose This study aims to examine how perceived travel risks influence staycation behaviour in different generational cohorts. Using the theory of planned behaviour and perceived risk theory, it provides comparative insights into how...

...Belinda Chiedza Senooane; Njabulo Happy-Boy Mkhize Purpose This study aims to develop and test a model for predicting guests’ intention to visit green hotels by extending the theory of planned behaviour (TPB) to include spirituality, moral norms and habit. Design/methodology/approach Data were...

.... Design/methodology/approach To investigate this initiative, a conceptual model motivated by the theory of planned behaviour, integrating economic, emotional, social and altruistic values, perceived risk and electronic word of mouth has been considered. Partial least square structural equation modelling...