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Keywords: Theory of reasoned action
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 498–513.
Published: 23 September 2022
... to travel to the UK. This paper compares responses from high and low-context tourists to identify at which target the reactions are more intense. Design/methodology/approach Hypotheses were formulated in a general model based on the theory of reasoned action applied to Country Image in the tourism...
