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Keywords: Tourism promotion budgets
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 310–322.
Published: 09 April 2024
...Lázaro Florido-Benítez Purpose The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022. Design/methodology/approach A mixed-methods approach is used. Tourism promotion budgets from 2010 to 2022 were...
