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1-2 of 2
Keywords: Tourist behavior
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–17.
Published: 15 July 2026
... utilitarian adoption models to frameworks that address active cognitive resistance. Tourist behavior is characterized by a “tug-of-war”: adoption is driven by post-pandemic hygiene, seamless mobility and hedonic motivations, but is actively resisted due to habit inertia, cybersecurity paradoxes and cross...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (3): 460–476.
Published: 23 July 2025
... on investigating tourists’ behavior during their stay and the factors affecting it, this study aims to investigate tourists’ willingness to stay longer in Mashhad, Iran. Design/methodology/approach This study’s data were obtained by completing a questionnaire from 4,555 domestic tourists across six sampling...
