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Keywords: Tourist guiding
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 57–74.
Published: 11 December 2024
...Faruk Seyitoğlu; Ozan Atsız; Meral Akyuz Purpose This study aims to investigate the perceptions of tourist guides in Türkiye regarding the role of technology in the tourist guiding profession. Design/methodology/approach This research adopted an exploratory qualitative case study approach...
