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Keywords: Transformational leadership
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 417–431.
Published: 25 November 2025
...Swati Agrawal; Sajeet Pradhan; Dharmesh K. Mishra Purpose The study aims to investigate the relationship between transformational leadership ( TFL ) and service behavior, such as role-prescribed service behaviors extra-role service behaviors Atithi Devo Bhava ( ADB ) and service sabotage ( SS...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 561–575.
Published: 13 September 2022
... were statistically handled (75.2% response rate). Findings Transformational leadership has a significant impact on organizational culture (ß = 0.34) and innovational behavior (ß = 0.46). Authentic leadership has a significant impact on both organizational culture (ß = 0.38) and innovational...
