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Keywords: Transformative tourism
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–16.
Published: 25 June 2026
...Kareem M. Selem Purpose This paper tests a generative artificial intelligence (GenAI) based prototyping platform in medical hospitality, combining clinical services and hospitality-focused experiences in transformative tourism. It aims to address the lack of focus on design-level processes...

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