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Keywords: UTAUT model
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Journal Articles
Travel deals through consumer eyes: an extended UTAUT study among European users
Available to Purchase
Consumer Behavior in Tourism and Hospitality 1–17.
Published: 26 December 2025
... is the result of the scientific project ZIP-UNIRI-116–1-22 which is supported by the University of Rijeka. Discount websites Consumer behaviour UTAUT model Perceived value Perceived risk Behavioural intentions © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use...
