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Keywords: United Arab Emirates
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (1): 131–139.
Published: 27 November 2023
... features are represented. Design/methodology/approach The digital communication of four luxury hotels in the United Arab Emirates was analysed based on a visual content and semiotic analysis of their Instagram’s posts (N = 1,866). Findings Results show that customers and views of the hotel...
