... is not always perceived as positive, co-destroying experience value. This study aims to examine the influence of experience value co-destruction on sport tourists’ future behavioural intentions, considering the mediating effects of internal attention, involvement and memorability. Design/methodology/approach...

...Jayani Chamarika Athapaththu Purpose This paper aims to explore how value co-destruction (VCD) impacts on guests perceived value in Airbnb, peer-to-peer (P2P) accommodation platform. Design/methodology/approach This study applies an interpretive exploratory research approach to explore VCD...

...). This perspective is instructive in understanding how the well-being of family tourism is shaped by value co-creation. However, it neglects the challenges family tourism experiences, reducing their well-being via value co-destruction. Moeller (2010) characterizes service with four characteristics of service...