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Keywords: Value perception
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 104–117.
Published: 25 December 2024
... of regulatory focus. Design/methodology/approach Two laboratory experimental studies were conducted. Study 1 examined the relationship between risk and value perception on the intention to provide. Study 2 replicated and extended the results by testing regulatory focus as a moderator. Findings...
