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Keywords: Visitor behavior
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Journal Articles
Adaptation of the e-servicescape model to the online exhibition industry
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 373–385.
Published: 27 February 2023
... focusing on visitor behaviors from various types of online exhibitions and the differences between genders are still lacking. This study aims to examine the different variables in the e-servicescape model and discuss how e-servicescape affects visitor behavior based on the exhibition types and gender...
