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Keywords: Visual ethnography
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 29–43.
Published: 11 April 2025
... Social behaviour K-pop tourism Self-expansion theory Visual ethnography © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Findings reveal that self-expansion behaviour enhances K-pop fans’ experiences because of the interdependence...
