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Keywords: Visual social media marketing
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Journal Articles
Craft breweries, neolocalism and visual social media marketing
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 82–96.
Published: 27 November 2024
... and local embeddedness. This paper aims to consider the extent to which breweries communicate neolocal themes in visual social media marketing through Instagram images. Design/methodology/approach This research examines 3,299 Instagram images posted on the official accounts of 13 Houston, Texas (USA...
