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Keywords: Visuals
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 147–156.
Published: 06 November 2025
... much academic attention. The purpose of this study is to explore the tourism-related third places on Instagram. Design/methodology/approach The visual analysis draws upon Oldenburg’s third places theory and explores an Instagram reel on third places that solicited 2,436 comments by tourists...

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