...Andrea Králiková; Kateřina Provazník Ryglová; Patrik Kubát Purpose This study aims to explore the role of happiness as a key emotional driver in wine tourism and examines its direct and mediating effects on tourist satisfaction and loyalty. The focus is on understanding how happiness influences...

... marketing, photo aesthetics and behavioral models in wine tourism. It highlights how content type (firm- vs user-generated) influences tourists’ visit intentions and challenges assumptions about user-generated content’s superiority. It explores photo aesthetics’ role in source credibility and validates...