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Keywords: eWOM
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (3): 445–459.
Published: 25 July 2025
... trends of the effects of electronic word of mouth (eWOM) on tourism destinations. Design/methodology/approach This study adopts a mixed-methods approach, integrating qualitative and quantitative bibliometric by Biblioshiny and Citespace tools to analyze 109 studies on the effects of eWOM on tourism...
Journal Articles
Dung Phuong Hoang, Thong Huy Vu, Nga Quynh Nguyen, Anh Thi Phuong Nguyen, Linh Thuy Nguyen, Minh Cong Bui, Ngoc Thi Bich Vo
Consumer Behavior in Tourism and Hospitality (2025) 20 (2): 236–250.
Published: 12 March 2025
... experiences are influenced by EWOM and both cognitive and affective destination images. In addition, eWOM also demonstrates a strong influence on emotional solidarity. Meanwhile, marketing efforts of dark tourism sites through social media show no impact on the dark experience motivation and a weak effect...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 161–179.
Published: 31 January 2022
... (BCC) in independent hotels. This study aims to examine the interrelationship of moral judgement (MJ), self–brand connection, customer–brand engagement (CBE), electronic word-of-mouth (eWOM) and how BCC occurs in independent hotels and contrasts visitors’ perspectives between two different Global...
