Corporate community and the new technologies: concepts for communicators

States that the emerging economic democracy driven by electronically‐mediating communication systems (information sharing technology) is decentralizing the decision process to informed, empowered stakeholders in coalitions over rights and responsibilities. Reports that the modern world is in the throes of creating an information age in which fragmentation, competition and division is giving way to unification and co‐operation as knowledge, technology, and capital flows across the world. Reveals that electronic technology is shifting the critical factor of production from capital to knowledge. The knowledge‐based world has different economic imperatives. Democracy and enterprise have become economically efficient. Information technology provides the communication for the system of complexity which is the knowledge society. Notes that the context of communication is irreversibly changing with the advent of relationships in networked constituencies. The corporate communicator will have to deal with, and be part of, social systems which can balance the opposing forces of community (conformity, belonging, association, and collaboration) and individualism (freedom, co‐operation, conflict, and competition). Corporate communication is a part of this.