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Corporate Communications: An International Journal
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Issue
1 January - Volume 2, Issue 1, Pages 4 - 55
1 February - Volume 2, Issue 2, Pages 59 - 91
1 March - Volume 2, Issue 3, Pages 95 - 123
1 April - Volume 2, Issue 4, Pages 130 - 160
Volume 2, Issue 3
1 March 1997
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ISSN
1356-3289
EISSN
1758-6046
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Managing the news for corporate advantage
John Hitchins
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Sponsorship returns: the value of naming rights
Pascale Quester
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Transforming internal corporate communications: the power of symbolic gestures and barriers to change
Dennis Tourish
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Corporate community and the new technologies: concepts for communicators
Richard J. Varey
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Is this engagement? The impact of using memes as persuasive communication to Generation Z consumers: a persuasion knowledge perspective
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