Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in international affairs. Discusses new developments in media and their consequences to both politicians and the public. Explains the flawed nature of media reporting in that it evokes strong, often uniformed reactions to events by making news converage “exciting” rather than in depth and informative. This has influenced governments and the military to invest heavily in public affairs activity to help shape public perception via the media. Concludes that this can be dangerous as live television bypasses the editors and journalists, meaning broadcasts can become an extension of public diplomacy and even propaganda.
Article navigation
1 June 1999
Viewpoint|
June 01 1999
Television: force multiplier or town crier in the global village? Available to Purchase
Philip M. Taylor
Philip M. Taylor
Professor, Institute of Communication Studies, University of Leeds, UK
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
1999
Corporate Communications: An International Journal (1999) 4 (2): 61–72.
Citation
Taylor PM (1999), "Television: force multiplier or town crier in the global village?". Corporate Communications: An International Journal, Vol. 4 No. 2 pp. 61–72, doi: https://doi.org/10.1108/13563289910268089
Download citation file:
Suggested Reading
PBS Online
Electronic Resources Review (February,1999)
100,000 Watts: US Radio and TV Directory
Reference Reviews (June,2003)
Letterman or Leno: a groupthink analysis of successive decisions made by the National Broadcasting Company (NBC)
Journal of Managerial Psychology (December,1996)
Commentary: Brand Marketing the First Private National Commercial TV Station in Central Europel
Journal of Product & Brand Management (June,1994)
What Happened to Libraries in Independent Television? And What Might Lie in Store for Us All ...
New Library World (July,1994)
Related Chapters
Spatial Agglomeration in British Broadcasting: The Complementarity of Cultural and Economic Insights
New Technology-Based Firms in the New Millennium
Killing Eve: Television Violence as Liberation?
The Emerald International Handbook of Feminist Perspectives on Women’s Acts of Violence
The Introduction of Digital TV in Brazil: Lessons from the British and French Experience
Brazil: Media from the Country of the Future
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
