Issues

Television: force multiplier or town crier in the global village?

Philip M. Taylor
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Measuring communication impact for university advertising materials

Terry Gatfield; Michelle Barker; Peter Graham
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The many faces of English: intra‐language variation and its implications for international business

Brian Bloch; Donna Starks
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Modelling for corporate identity studies: case of identity as communications strategy

Foo Check‐Teck; Andy Lowe
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Spotlight Strathclyde: police and media strategies

Raymond Boyle
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Evaluating media exposure: an application of advertising methods to publicity measurement

Yungwook Kim; Jihye Kim; Jungki Park; Youjin Choi
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Book reviews

Theories of Communication: A Short Introduction

Richard J. Varey
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The Knowing Organization: How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Richard J. Varey
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Corporate Communications for Executives

Richard J. Varey
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