Issues

Special Issue: Corporate and organisational marketing. Guest Editors: Shaun Powell, John M.T. Balmer, T.C. Melewar

Understanding the pitfalls in the corporate rebranding process

Manto Gotsi; Constantine Andriopoulos
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Managing vision and the brand within the creative industries

Shaun Powell; Chris Dodd
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Relationship outcomes as determinants of reputation

Peggy Simcic Brønn
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Student corporate brand identification: an exploratory case study

John M.T. Balmer; Mei‐Na Liao
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CSR expectations: the focus of corporate marketing

Klement Podnar; Urša Golob
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Understanding the meaning of corporate identity: a conceptual and semiological approach

B. Olutayo Otubanjo; T.C. Melewar
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Guest editorial

Guest editorial

Shaun Powell; John M.T. Balmer; T.C. Melewar
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