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Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing

Freddie J. Jennings, Josh C. Bramlett, Isabel I. Villanueva, Benjamin Figueroa, Breeanne Carter, Samuel Buchanan, Robert M. Brady, Faith Hill

Corporate Communications: An International Journal (2025)

https://doi.org/10.1108/CCIJ-09-2024-0164

Published: 24 June 2025

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