... of this study aims to fill this gap by examining how gender stereotypes, based on perceived spokesperson sex influence the public’s perceptions of crisis response messages. Design/methodology/approach A 2 (industry type: automotive vs daycare industry) × 2 (spokesperson’s sex: male vs female) × 2 (crisis...

... and justice grounds for including more women on corporate boards (Post et al., 2021 ; Seierstad, 2016). Cundiff and Vescio (2016) argue that women are under-represented in senior leadership positions due to selection bias through focussing on gender stereotypes. One of the solutions to increase...