... more about information management in practice. Results identified the overall patterns of responsive strategies that have been widely adopted by public relations professionals in specific country clusters across the globe. In order to better manage social media and the digital revolution, all five...

... Quantitative methods Information management Newspapers Brazil Theory indicates that an excellent corporate communication process should be based upon sound polls and marketing research (Grunig, 1992). Such a statement is correct, except that collecting, processing and analyzing information consumes...

... communications Annual reports Perception Information management Alternatively, impression management is said to be “control‐protective” when it is used to protect an established image where that image is threatened as a result of a predicament. The purpose is self‐serving. The strategy may be to either...

... are the best? Summarizes the fourth pan‐European study on the understanding and importance of corporate identity in multicultural market conditions. © MCB UP Limited 1997 Corporate identity Information management Marketing Multicultural society Corporate identity: an evolving discipline Klaus...