...) the presence of the effect in written, international business communication and (2) whether vivid communication by top-level executives affects perception of their communication effectiveness. Design/methodology/approach The article employs a qualitative, exploratory setting (focus groups) to examine...

...Eyun‐Jung Ki; Linda C. Hon Purpose This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among...

...Roland K. Yeo; Mohamed A. Youssef Purpose The paper seeks to explore the factors that would make an impact on the corporate image of large commercial banks in Saudi Arabia through the perceptions of direct customers. It proposes an appropriate way of measuring corporate image in the Saudi banking...

... highlights how these compartments interrelate. The paper introduces the semiotic method and illustrates how this method could deconstruct firms' perception of corporate identity. Findings Two conceptual models and a semiotic method process were contributed. The first model reveals three main constructs...

... by using systematic random sampling with a probability sample of 5,000 public relations practitioners drawn from the 2004 Public Relations Society of America (PRSA) Directory. The survey consisted of three sections, investor relations functions at organizations with a multiple‐answer format, perceptions...

...Myfanwy Trueman; Mary Klemm; Axele Giroud This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of Bradford as a case study and adopts theoretical concepts of product and corporate...

... the perspective of influencing those being managed has not been addressed. Based on the evidence that impression management mainly occurs in the front half, an experiment was conducted to examine whether readers’ perceptions of a company's performance differed depending on their assigned reading. Four similar...

... or the pragmatic. © MCB UP Limited 2002 Corporate image Perception Business development Speaking of corporate image, we may need, first of all, to clarify the term “image,” which appears to have been, surprisingly enough, short of consistency in definition among corporate communication scholars...

... examines the underlying beliefs that may account for perception of advertising among these new Chinese generations. The main objective of this paper is to assess the perceptions of the consumers’ attitudes towards advertising in general among the Chinese new‐generations. The university student...

... perceptions regarding the impact of violence and of negative values on their children are then reported. Concludes with a discussion of the role of marketing communication in this environment. The possible impact on society, and on children in particular, as a result of exposure to violence in the media has...