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Purpose

This paper aims to shed some light on E‐business practices in the Arab culture.

Design/methodology/approach

A qualitative approach based on observations.

Findings

Identified several culturally‐based factors which impair E‐business practices in the Arab culture.

Practical implications

Provides practical implications to Arab public and private sector leaders for enhancing E‐business practices.

Originality/value

Provides initial insight into the nature of E‐business practices and their implications in the Arab culture.

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