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Volume 2, Issue 4
1 April 1995
This article was originally published in
Cross Cultural Management: An International Journal
Cross Cultural Management: An International Journal Cover Image for Volume 2, Issue 4
Review Article| April 01 1995

Achieving new venture success in the emerging Arab countries: a study of comparative cultures and strategies in two segments of the Arab world Available to Purchase

Mahmoud M. Yasin;
Mahmoud M. Yasin
Associate Professor of Management East Tennessee State University, Johnson City, Tennessee, USA.
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Thomas Zimmerer
Thomas Zimmerer
Allen and Ruth Harris Chair of Excellence and Business, and is also Professor of Management, East Tennessee State University, Johnson City, Tennessee, USA.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6089
Print ISSN: 1352-7606
© MCB UP Limited
1995
Cross Cultural Management: An International Journal (1995) 2 (4): 3–14.
https://doi.org/10.1108/eb008396

Examines the cultural and business realities of the Arab world. Presents a framework which incorporates cultural variables and their influence on business, in two similar yet distinct Arab subcultures. Discusses business strategies with cultural dimensions within the context of the framework.

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© MCB UP Limited
1995
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