Keywords: India
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Cross Cultural & Strategic Management (2020) 27 (3): 365–388.
Published: 05 May 2020
...&D mandates over time and that subsidiary choice is an important driver of both mandated extension and stagnation. MNC R&D internationalization Subsidiary evolution Subsidiary mandate India Multinational corporations (MNCs) are continuously increasing their commitment to foreign...
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Cross Cultural Management: An International Journal (2013) 20 (1): 50–67.
Published: 01 February 2013
... the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India. Design/methodology/approach Web images of 30...
Journal Articles
Cross Cultural Management: An International Journal (2012) 19 (1): 30–47.
Published: 03 February 2012
... perspective which enables a person to realize one's potential by discharging one's responsibilities towards self, others and environment. Relationships are very important in India which are nurtured in the process of socialization and remain important throughout the lifespan. An Indian child is nurtured...
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Cross Cultural Management: An International Journal (2012) 19 (1): 67–89.
Published: 03 February 2012
... each group of outstanding leaders, the authors were unable to obtain contrast groups of more typical leaders in India or China. The Western group was less rigorously defined, perhaps accounting for the less focused nature of their competencies and situations. This study nevertheless suggests...
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Cross Cultural Management: An International Journal (2008) 15 (4): 367–378.
Published: 24 October 2008
... marketing evidences from Indian market with an objective to help marketers to address those cultural and value dimensions at the time of their brand marketing in India. Findings Inputs about Indian culture and value dimensions can be of immense use to brand managers to strategies their marketing road...
Journal Articles
Cross Cultural Management: An International Journal (2007) 14 (1): 43–53.
Published: 13 February 2007
...Balbir B. Bhasin Purpose This paper aims to provide a framework for understanding the differences in the cultures of China and India and to highlight the adjustments that will need to be made for Indian businesses to succeed in China. Design/methodology/approach The use of historical...
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Cross Cultural Management: An International Journal (2005) 12 (3): 63–84.
Published: 01 September 2005
..., Indian and South African cultures. The research method is interpretive, based on an analysis of interview results with business executives from the four target cultures. © Emerald Group Publishing Limited 2005 Business relationships New Zealand China India South Africa Volume 12 Number...
Journal Articles
Cross Cultural Management: An International Journal (2005) 12 (1): 84–95.
Published: 01 March 2005
...Arup Varma; Ekkirala S. Srinivas; Linda K. Stroh In this empirical study, the authors compared the workings of LMX between two countries: India and the United States. Data from 162 supervisor‐subordinate dyads in India and 102 dyads in the US was analysed to examine the impact of subordinate LMX...
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Cross Cultural Management: An International Journal (2002) 9 (3): 76–85.
Published: 01 September 2002
...Faith M. Pereira Discusses the ways in which Spain has influenced both East and West, with particular emphasis on religion with the Jesuits to the fore. Concentrates mainly on Spanish Jesuits in India and shows how they adapted to the Indian culture and way of life. Elaborates on the Jesuits’ clear...
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