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Using the example of a “successful” managerial training programme as a starting point, this article illustrates how training addresses only the routine, or core aspects of the small business manager’s job. Thus, training is discussed in terms of where this activity should fit into the developmental paradigm. Then, utilizing recent advances in executive coaching techniques, a different learning model is created, one that builds on traditional training, but focuses on behavioural change.
© MCB UP Limited
2001
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