360‐degree feedback: an integrated perspective

Uses a case‐study approach. Asserts that for successful implementation multi‐source feedback must be viewed from an integrated perspective and that 360‐degree feedback must be seen as more than a data collection and feedback system. Suggests that the measured characteristics and behaviours must be related to the organization’s strategic objectives and culture and that the feedback process must be supported by tools which facilitate the analysis and interpretation of the data and developmental planning.