Intercultural communication: a key element in global strategies Available to Purchase

Notes that today, most large‐ and medium‐size businesses conduct operations globally. Communication crossing national boundaries ‐ international communication ‐ is not necessarily different from any other communication activity. However, intercultural communication, that is, communication activities among people of different cultures, is different. Discusses many cultural factors and language differences in global communication, as well as precedence and improvement in global communication.